WORCESTERSHIRE County Cricket Club has today announced a new partnership with Malvern-based car manufacturer, Morgan Motor Company.

The deal will see Morgan become the club’s official main shirt sponsor on the front of the new Nike-produced first-team playing shirts in the County Championship, Royal London Cup and Vitality Blast competitions throughout the 2021 season.

The partnership between the car manufacturer and the equally historic cricket club brings together two brands at the heart of Worcestershire’s history.

As well as Morgan’s eye-catching branding taking pride of place on the shirts of the Worcestershire players, the brand will be prevalent throughout the New Road ground, official club merchandise and all of the club’s digital platforms.

Worcestershire County Cricket Club Chairman Fanos Hira expressed his excitement at the new partnership.

“We are delighted to welcome the Morgan Motor Company as our new official main shirt partner," he said.

"We are looking forward to working closely with Morgan.

"Its history and values beautifully intertwine with our own, as we embark together on an exciting new chapter.”

Steve Morris, Chairman & CEO, Morgan Motor Company, said, “The Morgan Motor Company is famed the world over for its long history and sporting achievements.

"Worcestershire County Cricket Club, with a similarly impressive heritage within its own field, makes the perfect brand for us to partner with.

"We are firmly dedicated to supporting fellow local businesses and I am confident that our shared values, commitment and passion bode perfectly for a prosperous future working together.”

David Hoskins, Worcestershire County Cricket Club’s Head of Commercial & Operations, added, “We are thrilled to be working with such a historic Worcestershire brand.

"From our first conversation, it was clear that both brands shared a similar ethos, and both have a long traditional local association as well as far-reaching national and global support.

"It is always exciting when new partners join us, and this partnership is testament to the progress we have made recently as a club.

"I’m sure Morgan will be a great partner for years to come.”