KIND-hearted people in Redditch and Bromsgrove are being asked to help make sure people don't go hungry this Christmas.

From Thursday, November 21 until Saturday, November 23 Tesco stores in the towns will be collecting food.

The move, organised by charities the Trussell Trust and FareShare, hopes to see thousands of items donated which will then be sent to local food banks to help needy people.

Tesco will top up customer donations by 20 per cent to further support the two charities in their work.

People are needed to donate, so that as much food as possible can be collected, as well as hand out shopping lists to customers so they can see the food items most needed by food banks.

Emma Revie, from The Trussell Trust, said: “No one should need a food bank at any time of year – but we know during the lead-up to Christmas our network of food banks see even more people needing help.

“Food banks will be doing all they can to provide vital emergency support so people don’t face hunger this Christmas.

"But to make sure there are enough donations, we need your support."

She added: "Having your support in this year’s Tesco Food Collection will make a real difference – the more people who volunteer, the more food will be collected from generous shoppers, and the better prepared food banks will be to help local people.”

People interested in volunteering can find out more and sign up at www.fareshare/tescofoodcollection