Droitwich Advertiser:

We at the Droitwich Advertiser are offering YOUR business the opportunity to reach further than ever before – and get the edge on your competitors – via our digital marketing solution.

ReachEdge, which incorporates award-winning call tracking technology, is helping to revolutionise how companies increase, promote and manage their business via the internet.

It’s so easy to sign up and get instant access to our team of experts, who will help you get the most out of the many benefits it offers.

Here we take a look at just one of our customers who are delighted with the outstanding results ReachEdge has brought to them – and explain further exactly what it can do for you and your business needs.

How ReachEdge helped us embrace digital marketing

FAMILY-run Alcester butchers AP Meats is celebrating its 25th anniversary this year, and has thanked marketing solution ReachEdge for helping them “change with the times”.

The firm, on Tything Road West, offers years of experience in the industry having launched in 1993, with the tricks of the trade now passed to the second generation of family workers.

Ahead of their anniversary, owner Andrew Pattison was keen to see his business move forward, and signed up with digital marketing solution ReachEdge to help the firm grow.

ReachEdge, which is produced by Newsquest – the publisher of this newspaper – is designed to increase visibility, leads, and sales, to help get the edge over competitors.

Since signing up at the end of last year, AP Meats has received almost 7,000 site visits and is now planning to open up an online shop to fully utilize an increase in web traffic and leads.

Mr Pattison said: “It has gone really well and we are getting a lot of leads.

“It is something I would definitely recommend to other companies.

“We wanted to get more leads to the business and be able to contact potential customers.

“It works brilliantly as we get the customers’ details and can contact them direct. We follow up a lot of the enquiries first thing the next morning as we like to respond quickly.

“We are now in the process of taking the business online so people can buy our products on our website as well as in the shop, so this will be great for that.

“We are a family business and are celebrating our 25th anniversary this year, but if you want to move forward you have to change with the times. This is another string to our bow.”

Classified Sales Manager and ReachEdge Champion Michelle Walton explains: “ReachEdge provides a value-for-money digital marketing solution to enable small to medium-sized businesses to effectively manage their leads, turning them into sales.

“We are already helping many local businesses to grow through the use of this exciting digital solution.”

Want to know more about ReachEdge?

You can call or email Michelle T: 01384 358256

Email: michelle.walton@ midlands.newsquest.co.uk

Why your business needs ReachEdge

Droitwich Advertiser:

At ReachEdge we also help you manage reviews online... we can create a website (if you haven’t got one)... improve your SEO... increase social media likes... phone and call tracking... automated email marketing... attract new business and keep a positive public image.

Running a business is a full-time job, online marketing can be complicated, costly and confusing, a struggle for a busy business.

That’s where ReachEdge comes in – a fully managed service to ensure your presence online is maintained, that you’ll reach local customers and that you get the edge over competitors... oh, and did we mention, it’s inexpensive!

So what is ReachEdge all about?

ReachEdge is a digital marketing solution to help you understand and analyse where your business leads are coming from.

It comes with a unique code which you can install on to your website (don’t worry if you haven’t got a website, we can create one for you) which gives you an online Virtual Chat Assistant on hand 24 hours a day, seven days a week to answer some of your customers’ questions quickly and also capture their details, providing valuable leads for you – while helping to prevent them leaving your site and looking elsewhere for what they need instead.

It also automatically asks them to follow or ‘like’ your Facebook page, increasing your social media audience and online presence.

Your business will also be included in regular in-paper promotions, increasing your reach yet further, and you will be added to numerous online directories such as Thomson Local and Scoot.

This will help to increase your scores on search engines, for example Google, making you more visible to potential customers searching the web for your kind of products and services.

You are also given access to an easy-to-use insight tool, helping you to see exactly where your leads are coming from (or not!) and enabling you to manage your online reputation – for example, if a customer leaves a review about you on Facebook or Trip Advisor you can respond quickly and effectively to your benefit.

You can even see how your business performs in online searches against your competitors. This powerful information will allow you to make the most informed decision on how to maximise the effectiveness of your marketing strategy.

Furthermore, ensuring that your marketing budget is being spent in the most effective way.

Find out more via the online site, which includes a simple video guide reachedge.newsquest.co.uk