HAVING launched just five months ago, Droitwich Salt already has over 50 stockists and boasts renowned chef Brad Carter as an ambassador.

Churchfields Farm, the official producer and distributor of Droitwich’s famous salt, launched its products at the town’s Salt Fest in September last year.

Products on offer included Pure Droitwich Salt, Salted Butter, Salted Caramel Ice Cream and Salted Fudge made by Wychbold Fudge.

It was the first time in 100 years that pure brine salt from Droitwich’s brine springs, had been produced and put on sale to the public.

Speaking at a town council meeting on January 29, Cllr Richard Morris, portfolio holder for economy growth and housing on Wychavon District Council, said Webbs food hall bought one thousand packs at Christmas.

He said, “two leading restaurants” – one of which is Michelin-starred – have also began using Droitwich Salt, “and it is getting out there”.

Mr Carter, proprietor of Carters of Moseley, in Birmingham, has appeared on BBC cooking show Saturday Kitchen.

In a joint statement on the Droitwich Salt website, founders Gillian and Will Kerton said: “Having both grown up in Droitwich, we are immensely proud to be part of a product revival with such local and international importance.

“While we are a family farming business located in the Heart of England, our vision is to become a major player in the wider UK gourmet salt market and firmly position Droitwich Salt as a delicious natural alternative.”

Visit droitwichsalt.com.