LAURA Yapp has taken on a key role to support Worcestershire golf clubs in growing the game.

She is a new England Golf club support officer and will help venues to strengthen their business and attract more players and members.

Yapp said: “I’m really excited about this opportunity to work with clubs in Worcestershire, listening to and understanding their business needs.

"Using that knowledge I can support them to provide the experience their customers want.”

Yapp joined England Golf with several years of experience in sports-related and general business roles.

She has played golf for many years and is a member at Droitwich as well as turning out for the county women’s team.

Among the initiatives Yapp will be promoting is the Get into Golf campaign, which offers coaching opportunities to new and improving players, and Golf Express promoting shorter-format golf.

Gavin Anderson, England Golf’s senior regional manager, said: “I am sure Laura will be a tremendous asset to the county and they will support the clubs to increase participation and club membership.”

Yapp can be contacted at l.yapp@englandgolf.org.