A BRAND new business rewards club has been started by Stourbridge estate agent Lex Allan.

The VIP reward card launch scheme was launched at Lex Allan's Stourbridge office on Thursday with local businessmen and women whose companies have already signed up.

Every vendor, purchaser, landlord and tenant who concludes a property transaction with Lex Allan will now receive a VIP reward card which will entitle them to a host of discounts and special services provided by over 20 local businesses who are committed to support the reward card proposition."

Lex Allan said: “This rewards scheme is unique to this area.

"It was a real pleasure to host a meeting of enthusiastic and capable local business entrepreneurs who are prepared to offer special rates to Lex Allan clients and customers in exchange for the benefits of collective advertising, database sharing and SEO enhancement via website hyperlinking."

He added: “We trade in a very competitive market place and we consistently endeavour to set ourselves apart from our competition.

"Our VIP reward card is a unique selling proposition of ours which we hope will be perceived to be another good reason for vendors, purchasers, landlords and tenants to engage our services.”

The profile of member companies and the services they provide are wide and varied and range from gardening designers to fire place installers, hairdressers and tanning salons.

Companies including Halesowen Pet Store, Nicholls and Perks, Brierley Printers, Tulip Hair Design and Tan Bella Boutique are a few of the companies have already signed up.

For further information about VIP Reward Card Scheme visit www.lexallan.co.uk or call the Stourbridge office on 01384 379 450 or the Halesowen branch on 0121 550 5400.