THE Droitwich branch of Specsavers is helping to launch the company’s annual campaign to find the Spectacle Wearer of the Year.

The campaign, which offers a £10,000 prize and a holiday in the Bahamas to the winner, raises money for the anti-bullying charity Kidscape, and aims to promote wearing glasses.

There are five age categories for nominees, 16-24, 25-34, 35-44, 45-59, and 60+ as well as a Facebook favourite voted for by the public. A winner from each category will win a VIP makeover and have the chance to mingle with celebrities at an awards ceremony in London this October.

Former Spice Girl Emma Bunton is helping to launch the competition.

She said: “I’ve been wearing glasses for years, even before I needed a prescription. I wore them without lenses because I think they’re a great way to accessorise.

“Glasses should be fun. I love the variety, from dark frames to tortoiseshell and two-tone. I also like being a bit out there and wearing white or vintage glasses. I think the good thing about the range available now is that you can have so much fun with them.”

Emma Singh, store director at Specsavers in Droitwich, added: “We want to celebrate the specs-wearing superstars in Droitwich. The Spectacle Wearer of the Year Awards offer the perfect opportunity for men and women of any age to show how fabulous they look in glasses and to wear their specs with pride.”

For every eligible entry the company is donating £1 to Kidscape, which provides training, support and advice for children, parents, schools and those who may be affected by cases of bullying and abuse in the UK.

Glasses wearers can enter the competition online at specsavers.co.uk/loveglasses, via Facebook, or at the store in Droitwich.