A YOUNG businesswoman from Droitwich has been shortlisted for the title of Britain’s Top Real Role Model for 2014.

Rowena Simmons from jewellery company Black & White Boutique in Droitwich is hoping for votes to boost her chances of winning the title.

The Britain’s Top Real Role Model competition, which is now in its fourth year, was launched by direct selling company Amway UK to find new talent among Britain’s entrepreneurs.

Judge and fashion designer Savannah Miller, said: “I’m delighted to be fronting this campaign because starting up your own business and backing your ideas can be very lonely and takes a lot of courage. I can’t wait to see the finalists’ ideas and share her enthusiasm and energy.”

In the past three years the awards have given a £5,000 cash boost to three fledging UK businesses: Jill Carter for her social initiative Pulp Friction Travelling Kitchen, medical student and app-reneur Stuart Maitland for UniWikis, a collaborative medical education website and mobile app, and social enterprise entrepreneur Melanie Bryan OBE for her work with charities and communities.

Ms Simmons now has to submit a brief business plan, and the winner of the title will be announced in September, winning £5,000 to aid their business venture.

To vote for Ms Simmons, visit britainstoprealrolemodel.co.uk.