When balloons and sky lanterns are released, they don’t just disappear. What goes up, eventually falls back down to earth or sea.

Once they float back down to earth, they are the same as any other litter. But balloons and sky lanterns are particularly dangerous pieces of litter which can be mistaken for food by many species of wildlife or frighten livestock or in the case of sky lanterns cause fires.

Recognising these negative impacts and in line with the environment priority of its corporate plan, Worcestershire County Council has decided to adopt The Marine Conservation Society policy on balloons and sky lanterns.

A spokesman said: "Like the Marine Conservation Society, we are not against the use of balloons and support their use when they are used and disposed of responsibly.

"However the intentional outdoor release of balloons and sky lanterns can be thought of as an act of littering."

The policy is being championed by county council leader, Adrian Hardman, who said: "Looking after our beautiful local environment is a priority for the council. Balloons and sky lanterns may look pretty but can have a serious effect on our countryside and the animals which live there.

"I am proud we have made this decision and hope that Worcestershire's residents will help us take care of the natural environment."

For full details on the policy visit www.worcestershire.gov.uk/sustainability or visit the Marine Conservation Society website www.mcsuk.org