Bewdley councillors in hotel name changer bid

8:10am Friday 9th March 2012 in Business Daily Photograph of the Author By Cadisha Brown

Frustrated: Jan Adams and Anne Cox with the petition outside the Mercure Kidderminster hotel. Buy this photo 111225M at kidderminstershuttle.co.uk/pictures or by calling 01562 633333. Buy this photo » Frustrated: Jan Adams and Anne Cox with the petition outside the Mercure Kidderminster hotel. Buy this photo 111225M at kidderminstershuttle.co.uk/pictures or by calling 01562 633333.

FRUSTRATED Bewdley councillors are petitioning for a hotel in the town with a sign saying it is in Kidderminster to change its name.

The former Ramada Hotel, in Habberley Road, became the Mercure Kidderminster after the previous owner went into administration.

Jupiter Hotel Ltd now owns the Jarvis Hotel group and took over the Bewdley hotel last September.

Bewdley town councillors have set up a petition to get the hotel name changed to the Bewdley Heath Hotel, as it is commonly called by residents.

Mayor Jan Adams said: “[The petition] is requesting the Jupiter Hotel Group that hold the Mercure to acknowledge that it’s in Bewdley.

“We would like it to be called the Bewdley Heath Hotel because local people always call it The Heath. I don’t know why they want to call it the Kidderminster hotel.”

She said 100 people had already signed the petition, adding residents were “frustrated” by the name change.

“People were shocked when it was called Mercure Kidderminster,” said Mrs Adams.

“When they took it over they put in rather large letters, Kidderminster hotel, and that drew everyone’s attention to the fact that it was called the Kidderminster hotel when it does stand in Bewdley.

“It’s the frustration of having a hotel that’s in your patch that’s called as it would be if it was somewhere else.“ She said the petition would be running for about six weeks, adding residents would be “very pleased” if the name of the hotel was changed.

The petition is available for people to sign in the Timmis store, the town hall and the Waggon and Horses Pub.

No-one from Jupiter Hotel Ltd was available to comment.

Comments(10)

Emma Roydes says...
9:08am Fri 9 Mar 12

Oh boo hoo! Get a life councillors, there are things going on locally, nationally and internationally that require attention. This is pathetic, it's just a business name - if people don't like it, don't go. People round here still call the Morrisons "Safeway" and some people still call a Snickers a "Marathon". I get the not in Kidderminster bit, but a petition about renaming it something yokels call it??!?!?! Jog on!

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strawberryscented says...
10:22am Fri 9 Mar 12

picture says it all, a couple of bossy so and so's with nothing better to worry about.
do you really think jupiter hotels care about your little petition? and anyway
what about "west midlands safari park"?

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BQ says...
12:08pm Fri 9 Mar 12

Surely there are more pressing issues in Bewdley to be campaigning about?

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lizdave says...
2:01pm Fri 9 Mar 12

When it was the Ramada it was classed as Kidderminster. Search Ramada Kidderminster and you will see what I mean, so nothing as changed, why should there be such hoo haa just because it is now owned by someone else!

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Mr Jupiter says...
2:56pm Fri 9 Mar 12

I suppose the hotel just wants the prestige of having Kiderminster in its name, who can blame them?

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Jane Gordon says...
6:23pm Sun 11 Mar 12

Frustrated that says it all.
I agree there must be more important things to worry about in Bewdley

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stugillespie says...
11:53am Mon 12 Mar 12

Its all about what a customer may search for; For example, "Hotels in Kidderminster" would get more searches than "Hotels in Bewdley". I work in the industry and I would suggest the same. Locals know it as Bewdley so that's fine, wouldn't these councillors rather have on-spend in the town from more visitors than having the name correct. Come on councillors, think about it!

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Respectable says...
2:47pm Mon 12 Mar 12

Bouquet or Bucket..??? It's Snobbery by Stealth.
Get real ladies. I'm not sure the rest of the world cares and it's beyond me why the paper bothered to run the storey.
Wish I had as much free time.

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nipper22 says...
3:54pm Mon 12 Mar 12

well said to you all above

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kidderlord says...
10:24pm Mon 12 Mar 12

are the elections due in bewdley - typical pre election headline grabbing attempt by tories

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