BROMSGROVE-based creative agency Superdream has appointed a new creative director.

Doug Laird joins Superdream after leaving McCann. During his 15-year career, Mr Laird has developed award-winning campaigns for brands including Morrisons, T J Hughes, Wickes, Crown Paints, Vauxhall and Triumph Motorcycles.

Superdream's managing director, Jason Manning, said: "Doug is an outstanding talent and I am confident that his exceptional brand experience will inspire our team as we reposition ourselves creatively and begin to rival many of the bigger agencies."

Mr Laird said: "I'm looking forward to a new challenge at Superdream, an agency with a different perspective, that doesn't segregate online and offline."