BROMSGROVE District Council has launched a new district-wide initiative to clean up the town's streets of chewing gum.
The authority has invested in three gum-wands which use steam, jets and chemicals to blast chewing gum off the streets and pathways.
The clean-up scheme is beginning in High Street and three Place Teams have been assigned different parts of the district, each armed with a wand.
Councillor Rita Dent, whose portfolio covers the High Street, said: “We want to create a better Bromsgrove for everyone and by keeping our streets clean and tidy will help to build pride in the district.”
Each of the wands costs £1,500, so the authority is urging people not to drop gum, or any litter in the first place which will not only keep the district looking good, but save taxpayers money.
Councillor Peter Whittaker, whose portfolio covers environmental services, said: "While we are committed to keeping our place clean, if people didn’t drop gum, which is unsightly and very difficult to remove once it is dried on, then we could spend this cash in improving services for all our residents."
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