NEW signs are to go up across Worcestershire in a bid to increase tourism and bring more cash into the county.

A new policy has been published by Worcestershire County Council which aims to help signpost more landmarks, attractions and private firms.

The relaxed rules now state any asset which gets more than 10,000 visitors a year can apply for permanent signs to promote what they offer.

Those which get fewer than that can also apply, and will be looked upon favourably as long as there are “numerous” attractions located in the same area.

It follows concern too many businesses are suffering from a lack of exposure due to the economic downturn.

Councillor Simon Geraghty, deputy leader and cabinet member for the economy and infrastructure, said: “What we have to do with this is get the best balance between businesses and tourism.

“We also need to factor in any concerns people have over street clutter and distraction for drivers.

“There is a real need to make sure we are promoting our tourist attractions and key businesses and this policy will help us do that.”

Under the policy, the costs of the new signs will have to be met by the owners of the business or attraction, rather than taxpayers.

What do you think? Too many signs or not enough? Leave your comments online at or