Acorns Children's Hospice is appealing for votes after being shortlisted for the Best Use of Mobile Fundraising in the 2012 Digital Fundraising Awards.
The Worcestershire charity, which cares for life-limited and life-threatened children, has been shortlisted for the award, following a hugely successful text-to-donate challenge with partner, Aston Villa Football Club.
Elinor Eustace, corporate partnerships manager for Acorns, said: “We’re really pleased to be nominated for a digital fundraising award following the campaign and it would be fantastic if our supporters could take a few minutes out of their day and vote for us.”
To vote for Acorns Children’s Hospice in the Digital Fundraising Awards, visit http://www.digitalfundraisingawards.co.uk/mobile. Votes can be made every day. However, only one vote can be made per IP address, per day. Deadline for votes is the 5th October with the awards ceremony taking place on the 9th October.
The challenge, which took place during Villa’s home game against Fulham in September 2011, was for football fans to raise the most amount of money using text donations during a premier league match.
Villa legend and fan favourite, Paul McGrath, took to the pitch at half-time, to ask the crowd to get their mobile phones out and donate using the first ever free text donation service, JustGivingText by Vodafone. Every penny donated went directly to the charity and the service also allowed people to claim Gift Aid to increase their donation and help Acorns raise even more money.
£7,500 was raised during the game, a record amount collected by Acorns through a match day collection.
To find out more about the work of Acorns Children's Hospice and how you can help raise vital funds call Acorns on: 0845 120 6892 or visit: www.acorns.org.uk