Pets at Home is to stop the sales of rabbits this Easter to educate and inform children on the importance of responsible pet ownership.
Customers will not be able to adopt or buy a rabbit from any of the 430-plus stores during the period between 9am on Good Friday, April 14 and close of business on Monday, April 17.
Pets at Home have stores in Merry Hill near Dudley, Oldbury, Bromsgrove and Kidderminster.
All the stores will be hosting free rabbit workshops throughout the Easter weekend to ensure families understand the specific needs of rabbits.
These sessions help children understand the welfare needs of rabbits including the correct shelter, food and water, good health, appropriate company and the right living environment.
They also help families and potential pet owners to make an informed decision about the long term commitment and responsibilities that come with taking on an animal.
Peter Pritchard, CEO (Retail) at Pets at Home, said: “We pride ourselves on putting pets before profit so we’ve taken the decision not to sell rabbits during the upcoming Easter Weekend. Nor will customers be able to adopt rabbits in need of rehoming from our in store adoption centres.
“Our informative workshops help families understand what’s involved in being a responsible rabbit owner. What’s more they’re also a fun and free way for children to get up close and personal with some furry friends during the holidays.”
Each year, Easter brings an increase of interest for rabbits due to the holiday’s connection with the Easter Bunny.
The retailer already has a system that checks potential pet owners to help combat impulse purchases as it is important for the pet to match the potential owners’ circumstances, regardless of the type of animal they are looking for.
The rabbit workshops take place as part of Pets at Home’s My Pet Pals club during the Easter Weekend, to find your nearest workshop, visit www.petsathome.com/workshops.