A GRANDFATHER has appeared in the world’s first live TV advert from inside the human body when his colonoscopy was broadcast by Cancer Research UK and Channel 4 on Wednesday, reports the Barry and District News.

Philip McSparron, 60, from Barry, features in a 90 second advert which was shown at 3.25pm and represents the first time this procedure has been performed live in an ad break.

The aim was to provide viewers with an opportunity to watch the removal of a bowel polyp as it takes place.

While most polyps don’t develop into cancer, some do, therefore removing them can help prevent people like Mr McSparron from developing bowel cancer.

He was inspired to take part and help raise vital awareness after his brother John was diagnosed with the disease in 2010.

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