MORE than 50 businesses have now signed up to a scheme that encourages regular shoppers to Droitwich Spa.

The Droitwich Spa Business Forum has had a great response from town shops after starting a loyalty initiative aimed at help existing firms and rewarding those buying locally.

The Devotion Loyalty Scheme consists of a card that will have stamps fixed to it by participating stores.

When a shopper’s card is full with stamps it can be entered into a draw each month for a minimum of £25 of vouchers to be spent with the participating businesses.

In some months there will be additional prizes – as there is for the first monthly draw at the end of January.

The scheme includes not only shops but also services, professional and other commercial enterprises.

Cards can be obtained from participating businesses and when a card is full it can be entered at any time by posting or dropping it in boxes placed around the town. A new card can then be obtained from supporting businesses for future monthly draws.

There are similar schemes already running very successfully in Pershore and Evesham.

Full details of the scheme are printed on the Devotion Loyalty Card and at

The website also has a search facility which helps shoppers see the wide range of goods and services that can be obtained in the town.

The first draw on January 25 will be for a dinner for four with sparkling wine on arrival donated by the St Andrews Town Hotel, £25 of shopping voucher and a four ball match at Gaudet Luce Golf Club.