CINEMA-GOERS in a Worcestershire town can expect a more comfortable experience when they see the latest blockbusters on the big screen.

Malvern Cinema is set to undergo considerable refurbishment in the coming weeks as the 91-year-old venue sees the replacement of its 380 seats.

The £50,000 cost of the new seating has been raised entirely from private individual donations to the Malvern Theatres Tomorrow Campaign, which was launched in March.

The new seating will offer a choice of contemporary cinema seats to film-goers - premium seats, standard seats and double seats.

Installing the new seats will take a week from November 5 with the first screening in the refurbished venue taking place on Thursday, November 13th. This will be a showing of Elaine Constantine’s Northern Soul and will be followed a day later by the formal opening of the venue as Jennifer Lawrence and Bradley Cooper star in Susanne Bier’s Serena, which runs for a week from November 14.

Malvern Theatres chief executive, Nic Lloyd, said: "I’m delighted by the response to the campaign to replace our cinema seating and I’m enormously grateful to everyone who has donated money.

"The size, scale, age and layout of Malvern Cinema have always combined to offer a unique experience and I’m very happy we shall now be able to match these with the levels of comfort that audiences expect when they go to see a film".